Stoked is a design consultancy. We use design to wake people up.



If your life fell apart, could you find meaning again inside a refugee camp? These people did. 



Thumbnail Final.jpg

The best-designed answers start with stories.

Overcoming obstacles, reframing perspectives, and putting yourself into the shoes of others are themes at the heart of the stories that inspire us most.

Stories put spreadsheets into perspective and help us go beyond the whiteboards, post-its and Powerpoint slides of our work lives to answers that exist outside our comfort zone. They take us out of ourselves and help us feel the world from a new point of view.

We get up in the morning to help you recognize your part in the narrative of your work—and see if we can play some small part in helping create and share it with those in and outside your group.

We know stories are essential. Reach out and let's tell one together.


reframe, the podcast.


Because we believe storytelling keeps up your A game, we’re practicing this with our own new podcast, Reframe. In it we’ll explore stories and ideas that change the way we see and interact with the world.

This month: New Noise

We live in a world of constant digital distraction, noise and interruption. We're always responding. We're always being notified. But, the computer in your pocket is a fairly new thing.


Here are some other stories that are currently inspiring us.

Not all are our clients. Some are people who believe, as we do, that the principles of human-centered design can change the world, one answer at a time, if we only take the time to reframe how we think
and understand others.

Have one? Want to write a new one? Let’s do it.


➞ VIDEO    7min

Scott Witthoft - The Mechanics of Humanity

Scott Witthoft is a design educator at the d. school at Stanford, a product designer and writer. He is the co-author of the book Make Space, which is incredible.

➞ VIDEO    7min

Yusuke Miyashita -Public Speech Fail

Yusuke ("Use-K") Miyashita | Design Manager, SPARK Innovation Group at GoPro, talks about some big fails and what they taught him.


Work Sucks - a short story by Barbara Patchen


➞ VIDEO    7min

How to Test a Move Abroad

Parker Gates & Anna Love-Mickelson travel to Hong Kong to talk life, work and the pursuit of happiness. You know, the good stuff.                                                                                                                      

➞ VIDEO    8min

Chasing Stillness - Fly Fishing in New Mexico

This is Emily Roley. For the last couple of years, life for Emily has sounded like a river, cutting through the high desert, with the sound of her fly line slicing the air.


Greg Celentano moved his family out west to chase a new kind of California gold rush. This is a story of doing what you love, against high stakes.