Three days of learning and real-world application.
Tailored to your company's specific needs, and typically lasting three days, a Learning Experience with stoked is an engaging and approachable way to introduce your team to the principles of human-centered design.
what to expect
This type of work has an incredible impact on the people and the culture of an organization. Here's what to expect from a Learning Experience:
During the learning experience, participants build excitement and capacity. They develop a common language and a shared understanding of fundamental tools, mindsets and behaviors, and they have opportunities to practice new skills with the guidance and support of the team at Stoked.
Participants leave a learning experience with the knowledge and confidence to bring a human-centered approach to their own work.
Participants head back to their offices with the skills, energy and enthusiasm to do truly meaningful work, a solid sense of next steps, and a desire to spread human-centered design with the organization.
how it works
Learning Experiences are typically three days long, and can take a number of different forms, depending on the desired outcome. We collaborate with you to co-create your session, based on challenges that are relevant to your organization, and we maintain a strict 1:5 coach to participant ratio in order to give your team the best possible experience.
Days one & two
We begin with a crash course in human-centered design — an exciting and engaging overview that is both fast-paced and experiential, providing an overview of the steps of the design process. Then, we walk through a second full design cycle on a “faux project”, to allow your team to explore the creation of human-centered products, services and experiences for users.
Day three can take a number of different forms, depending on the desired outcome. From a full project launch, to a deep dive into a topic of relevance, to an exploration of how to apply what you've learned back at the home office. We collaborate with you to co-create the final day of our session, based on challenges that are relevant to you and your organization.
Here's an agenda that we used with a client in the travel industry in early 2018.
No matter the length of your Learning Experience, it will undoubtedly include some or all of the following components:
crash course introduction
We begin with a crash course in human-centered design — an exciting and engaging overview that is both fast-paced and experiential, providing an overview of the steps of the design process: empathy (understanding users), defining a point of view, ideating, prototyping and testing.
Participants develop a common language around the fundamentals of human-centered design, in a way that’s approachable and understandable, while walking through the tools and mindsets that fuel human-centered design: how to seek inspiration from users, how to embrace the ambiguity inherent in user-centered design, and how to let doing lead your thinking, with an experimental mindset.
full [faux] design cycle
We walk through a full design cycle on a “faux project”, to allow your team to explore the creation of human-centered products, services and experiences for users. Typically, we partner with a local non-profit, and identify a real design challenge - one that’s unrelated to your business - for participants to tackle during the session. This enables team members to practice new tools outside their domains of expertise, and learn the fundamentals of human-centered design, without the pressure of addressing “real project work” for your company. During project work, participants articulate a deep understanding of the users for whom they are designing, frame the opportunities they feel are most meaningful, and test lo-resolution prototypes with actual users.
Sometimes, launch projects. This is done by scoping and designing a plan of attack for actual project work, often in advance of a Design Sprint. Together, we may design an ethnography plan or a project cycle plan, and we may address issues such as project mapping and coordination of the team members involved. We leave the team with simple next steps for launching their projects, and preparing for sprint work to come.
take it home
We spend time focused on how participants can “take it home” and apply what they’ve learned. We might dive deep into a topic of relevance - reimagining how to lead a meeting between remote participants, perhaps - in order to apply design thinking in a real world context. Attendees leave with actionable next steps, and an understanding of real world application that allows them to practice and synthesize what they’ve learned.
During a Learning Experience, we typically explore best practices and strategies for overcoming some of the challenges associated with implementing, leading and supporting human-centered innovation. We share stories of the successes and challenges that other organizations have had incorporating human-centered design, and we discuss where human-centered design may fit with initiatives already in place.
ok, so what’s it cost?
Every session we deliver is custom-designed by our team, and one-size-fits-all pricing does not exist. No two sessions are alike, and pricing varies. Here are the biggest drivers of cost:
number of days. Most Learning Experiences are three days long. Our price also reflects days for pre-production, session design, coaching calls and more.
number of coaches. We bring just the right number of coaches to each session. Learning Experiences have a strict coach to participant ratio of 1:5.
number of participants. We recommend 15-25 participants for a Learning Experience. Occasionally we’ll go as high as 30, but 20 is the sweet spot.
logistics. Do we need to rent a venue, or are we using our Nashville studio? Is catering included? Are we providing storytelling deliverables, like videos? Is travel required? All of these factors - and others - impact cost.
Usually, our proposals include the following:
session design, planning, pre-production and facilitation. We custom-design exciting and engaging sessions that provide the perfect environment for deep and impactful work.
use of our Nashville studio. (Prefer that we come to you? We can do that, too.)
delicious catering and healthy snacks. Our catering partners provide delicious and healthy lunch and catered snacks, designed to fit the practical and emotional needs of the work we’re doing.
materials and supplies. Including worksheets, prototyping materials, etc.
and what’s not included?
Usually our proposals don’t include travel and expenses. But that’s it!
Not sure what you need? Not a problem. Reach out and let's talk.
other things to click.
Download the PDF
Websites are great, but so are PDFs. We took all the information about education with Stoked and put it in a pretty PDF
Education at Stoked
We don’t do a lot of lecturing. Instead, education with stoked is experiential. Learn more about our approach
We offer a variety of half-day and one-day workshops that introduce the fundamentals of human-centered design.