Design Thinking & Venture Capital

Project - Drawing 1_25.png

A two-hour workshop: How design thinking can transform the world of private capital.

Equity investors don't just invest in ideas. They invest in people. They recognize that to catalyze growth in their portfolios, they need to nurture not just good ideas, but smart entrepreneurs and promising company cultures.

Where does design thinking fit in? Why have seasoned private capital sources, especially on the west coast, hired full time designers to be members of their teams? And how can design thinking allow investors to be smarter about their investments before writing checks? 

On APRIL XXX, join Stoked for a two-hour workshop on how design thinking can transform the world of private capital. You will learn: 

  • What design thinking is all about, and how businesses are using it to their advantage
  • How to use design thinking to find, nurture and retain the right people, and to transform and build the right company culture
  • How design thinking can allow teams to make a decision in an hour, not a month... and for pennies, not thousands (or millions) of dollars
  • How venture capital firms in Silicon Valley, NYC and elsewhere are using design thinking on a daily basis
  • What all those HBR and Fast Co articles are talking about

You'll leave with new skills that could improve your business, a renewed excitement for your work, and an experiential understanding of design thinking. 

The details.


On APRIL XX, join fellow investors, entrepreneurs and designers in our Nashville studio to learn the basics of design thinking, and how it can transform the world of venture capital.

Where: Stoked | 1323 6th Ave North, in Germantown

When: Thursday APRIL XX, 2018 | 9-11am (doors open at 8am for coffee, espresso and hang time)

Who: Workshop facilitators include coaches from the Stanford, and alums from IDEO.

What's it cost? Nada! Zip! Zilch! But registration is required, so we know how many folks to expect.


Design Management Institute's Design Value Index includes AAPL, KO, F, MLHR, IBM, INTU, NKE, PG, SAP, SBUX, STWD, SWK, SCS, TGT, DIS, WHR. Updated as of 3/8/18.

Ready to join us? Got some questions?

We're here! Give a shout to our experience designer Jane Clausen <>, or use the form below to say hey. 

A designer can bring a viewpoint of not just aesthetics, but economics and usage.
— John Maeda, Design Partner (formerly) at Kleiner Perkins Caufield & Byers